Bolted is an alternative Melbourne Cup luncheon and charity fundraiser. It distils the best of the Australian tradition — fun, fashion, food, wine — and replaces the rest with an auction that raises funds for the RSPCA and QCGC. The brand announces itself as an elegant, exclusive, and conscientious celebration. The campaign is a series of still-life works with a tongue-in-cheek twist, finding alternative uses for traditional racing equipment.